By laksh5382 
Travel brand Cox & Kings plans to re-enter the market by Q3FY25 following its bankruptcy in 2019. Under the new ownership of Wilson & Hughes, the company is set to resume operations, offering products such as long-distance travel packages and inbound travel. Experience.
Wilson & Hughes, which has acquired Cox & Kings, has promised to invest ₹1,000 crore over three years to revive the brand and expand its portfolio.
An investment of ₹1,000 crore will be directed towards technology development and talent acquisition, shared Ramalingam Subramaniam, chairman of Wilson & Hughes India and Cox & Kings. Additionally, the fund will focus on revitalizing key areas where Cox & Kings has built its reputation, such as providing personalized travel experiences, he pointed out. business Line,
a new focus
Elaborating on the company’s revised strategy to re-enter the travel industry, Subramaniam highlighted the shift towards creating digital-first solutions to meet the growing demands of modern travellers. Subramaniam emphasized on a three-pronged strategy focusing on technology, experience and data to address emerging preferences and redefine the travel experience.
Elaborating on the company’s strategic outlook, Subramaniam revealed plans for consolidation through strategic investments and exploration of adjacent locations. “We are actively evaluating adjacent organizations in areas such as visa processing, insurance and dynamic itinerary planning, where fintech-driven advancements have added significant value,” he said.
API section
Subramanian said Wilson & Hughes is in discussions with players in the API segment, especially those with expertise in inventory planning and supplier management. “On the passenger side, we are looking at incubation programs to foster innovation and enhance our offerings,” he said, adding that the company is looking to leverage technological advancements and strategic collaborations to strengthen its market position. Emphasized the wide scope of the plans.
Cox & Kings and its 200 sub-brands were acquired by Singapore-based private equity firm Wilson & Hughes in November 2024 through bankruptcy proceedings. Cox & Kings ceased operations in 2019 due to financial issues. Details of the acquisition were not revealed.